Joanna Gaines is an American interior decorator, television personality, and author who founded with her husband, Chip Gaines, the lifestyle brand Magnolia, which includes home furnishings, a TV network, a magazine, and a real-estate company. Joanna Gaines’s design style, which has become known as “modern farmhouse,” is highly influential and often imitated. Simple and fresh, it favours neutral colours and existing structural elements while introducing industrial accents. Of Magnolia Home, Joanna says “It’s where intentional spaces are created and where your story is written, The Magnolia Home line is filled with pieces that are unexpected, unique and when blended together, create the perfect space for your family to call home.”

Above: Gwendolyn

Gwendolyn is a classic floral design, with gently intertwined blooms and delicate leafy vines, which introduce a touch of historic charm, its design rooted in an archival paper from the late 1800s. When set against clean-lined furniture and minimalist décor, the wallpaper becomes a statement feature, balancing the sleek simplicity of this dining room with a sense of depth and character. 

Above: Charm

In a kitchen, the Charm wallpaper brings an understated charm and a sense of freshness to the space without overwhelming it, the small leafy motif creates a calming, organic atmosphere that makes the kitchen feel homely and inviting. Its delicate pattern is also practical, subtly masking minor stains or imperfections that may occur in a busy kitchen environment. 

Above: Lydia

The Lydia wallpaper in this dining space is a striking choice, featuring a nostalgic floral pattern with charming block print details inspried by the elegance of an antique crest. Shown here in the bold black hue, it offers a dramatic backdrop that transforms the room into a sophisticated, characterful setting. Paired with classic panelling in a soft, muted tone, the look achieves a balanced mix of traditional and contemporary style.

Above: Windsor

Drawing inspiration from the classic glen check pattern, a design deeply rooted in traditional British tailoring, this wallpaper captures the refined essence of heritage fabrics while introducing it into interior styling. The pattern’s precise grid, composed of intersecting lines and subtle overchecks, brings a sense of structure and depth, whilst its nuanced tonal variations have a sense of warmth and luxury, making it a versatile choice for both contemporary and traditional spaces.

Above: Garden Terrace

Garden Terrace wallpaper is a celebration of natural beauty, bringing the lush vibrancy of a blooming garden into any interior.  A pretty design that draws inspiration from classic botanical illustrations, it captures the simple beauty of wildflowers, gracefully intertwined with lush foliage –  the result is a dynamic, organic pattern that evokes the charm of a floral meadow at the height of summer.

Above: Colette

This version of the Colette wallpaper, rendered in a muted, earthy colour palette of deep charcoal, warm ivory, and subtle berry red accents, strikes a perfect balance between classic and contemporary. It could be the perfect backdrop for a modern living room, paired with sleek, minimalist furniture in warm neutrals, deep forest greens, or rich burgundy tones, picking up on the berry accents. It would also be perfect to transform an intimate, atmospheric setting, enhanced by warm metallic finishes like antique brass or brushed gold.

 

Above: Woodlands Mural

Woodlands mural offers a painterly interpretation of a peaceful stroll through the woods, artistically capturing the serenity of nature. A blend of soft, earthy tones paint the dappled sunlight filtering through the trees and the movement of the water along a winding stream. 

The mural spans 480 cm in width and 341 cm in height, making it an ideal statement piece for larger rooms. The repeating pattern allows for seamless matching across walls, making it perfect for creating a continuous, immersive forest experience from one side of the room to the other.

Above: Everleigh

Everleigh features an elegant, nature-inspired design that combines vertical columns of fine, delicately lined detailing with climbing vines of leaves and berries interspersed with subtle floral stamps, creating a soft, scalloped effect. The vertical lines will bring a sense of height to a room, while the organic vine and floral motifs have a calming, natural touch, making it the perfect choice for a restful bedroom setting. 

Above: Magnolia Branches

This design strikes a perfect balance between minimalism and botanical richness. Its illustrative, graphic approach keeps the floral elements crisp and sophisticated, making it an ideal choice for contemporary interiors.

Below: French Linen Stripe

The French Linen Stripe wallpaper seamlessly combines two timeless design elements, stripes and linen texture, into an elegant, effortlessly relaxed design. Its subtly textured stripes mimic the natural weave of linen, bringing a soft, tactile quality to walls and the linear pattern adds a sense of style and structure.  Available in four versatile, neutral colourways, this wallpaper is designed to complement a wide range of interior styles, from rustic and coastal to modern and minimalist. 

 

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Crosshatch String

A refined wallpaper featuring a delicate small crosshatch pattern, expertly woven to achieve a natural, textured effect. Its versatile style makes it an ideal choice for pairing with bolder patterns or for creating a tranquil, cohesive look when used across all four walls.

Plain Grass

A luxurious wallpaper handcrafted from natural grasses, expertly woven onto a sisal backing to create a rich, organic texture. This design celebrates the beauty of nature with its intricate weave, delivering a tactile, earthy aesthetic that instantly warms any space.

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